American fashion market’s seminar
On October 25, 2017 KFC and the Organization for Small and Medium Enterprises and Regional Innovation Japan held it's annual seminar.
Ms. Kazuyo Nakano - Aguilera owner and entrepreneur of 317 designs Inc/Kazuyo Nakano New York. was asked to speak.
Born and raised in Kyoto she was able to bring her distinct and cultural influences to her fashion brand expanding her reach into many different US and International markets sinse 1997.
This year her seminar's theme on "how to explore the American Fashion Market" was the first to show us that there is definitive new movement and exploratory changes occuring in the fashion industry.
According to Ms. Nakano- Aguilera there are currently three new trends in international fashion and they are:
1- There has been a gradual change of the consumer's basic motivational function
2- There is a noticeable increase in the use of digital technology
3- There is growth in what is called Corporate Social Responsibility
Aside from three new trends her talk spoke of:
1- The role of "influencer marketing" which is considered one of the most effective and efficient ways to connect and gain credibility with your target market (if done correctly).
2- Introducing of these trends and modalities into your corporate culture in order to accelate your pursuit of international expansion.
Her final thought on the subject of marketing has to do with the use of storytelling as a tool used to breathe life into your brand as a form of content marketing. Her questions were, what is your brand mission, what is your brand position, what is the brand personality, promise and identity. By identifying and answering these questions it is her belief that smaller companies, start ups etc can push forward past the slumping domestic market into the international scene.
Asian fashion market’s seminar
We, KFC held the seminar, "how to explore the Asian fashion market" on 21st of September.
The speaker, Mr. Yoshio Yokobori has always been to Hongkong, Singapore, and any other Asian big cities.
He said, "if you want to success your business in Asia, you would talk directly to your customers (not to rely on the interpreter), make many friends, meet your business partners more than twice a year.
It's a big hint to start the global business now.
Mr. Yokobori, thank you very much!
Chinese fashion market’s seminar
KFC held the seminar, " how Japanese brands would develop Chinese fashion market", on July 20, 2017.
The teacher is Mr. Kosuke Sakai ( the representative of Conest co., ltd.).
We, KFC will start to join Shanghai Fashion Week this autumn, so many our customers came and studied at this seminar.
KFC held the seminar of Amazon.com's on June 14, 2017,
because some of our customers want to know the possibility of exporting their products to the USA "Fulfillment by Amazon."
Business English (basic) class
KFC started this term's "Business English (basic) class" on May 10.
Some students want to study English to join the foreign exhibitions.
Best efforts !